Direct marketing (DM) is one form of marketing which gives you the straight-forward way to measure the return on investment (ROI) on your marketing campaigns. And you know measuring the ROI is one of the key indicators to understand whether your business is going in the right direction or not. You easily can figure out the response rate to a well-planned and well-executed direct marketing campaign. Before planning and executing a direct marketing campaign, you might ask the following questions:
- What is direct marketing?
- What are the ways of DM?
- How to measure the ROI?
- What are the factors to consider while implementing it?
- What are the benefits of DM?