Wednesday, December 26, 2012

Customer Relationship Management (CRM) with Blogging: How Is It Possible?

Customer Relationship Management (CRM) and Blogging: can we maintain CRM with the help of blogging? In this article, we will look for the answer to the aforesaid question. In doing so, we will have to answer three questions first. The questions are: 
  1. What is Customer Relationship Management or CRM?
  2. What is blogging? and
  3. How can we correlate these two terms?  

Thursday, December 20, 2012

Online Brand Reputation and How to Protect It

As a marketer, it is always a tough job to build the online brand reputation for your offers. It takes a considerable amount of time, endeavor, money and intellects to build a strong brand. We know from our personal life that building a good relation might take years, but one single misbehavior or mistake can destroy the relationship within seconds. This can happen to a strong brand too. In the past, it was relatively difficult for a single customer to impair the brand of a reputed company. Now a days, this is an easy job to do. Using the internet, one dissatisfied customer can spread out the bad news and thereby can damage the reputation of an online brand. So a brand whether it is well-established or not, is at stake these days.

Not that your online brand is at stake only by the activities of a dissatisfied client. Your competitors can also take such actions, which can defame your goodwill. They can do it either intentionally or unintentionally.

Friday, December 14, 2012

Online Brand Equity and How to Improve It

As an owner of a website, this is an utmost important task to know the ins and outs of the brand equity of the brand you are going to establish for your site. This is a proven notion that a strong brand always encourages the customers to revisit the site and thereby generates more and more leads. The equity of a brand is not just the logos and colors on your site; it is the core to the branding message. Now let’s see what brand equity is and what its implications are:

Sunday, December 9, 2012

Steps in Building an Online Brand Identity

Building an online brand identity can boost your business up by manifold ways. What we know about a brand is it’s a name, term, sign, symbol or a combination of these that distinguishes the offers of one seller from those of others. Establishing a brand identity is not an easy task to do. You cannot achieve it within a shorter span of time. It requires consistent and continual endeavor. There are a number of pointers that help establish a brand identity. When you try to build an online brand identity, those key pointers remain the keys to success. Let’s have a look at what are the key pointers: