The Marketing Concepts
This is a marketing blog. Stay connected for the contemporary marketing concepts.
Friday, January 19, 2024
Monday, January 28, 2013
Direct Marketing: The Top Factors to Know before Implementing It
Direct
marketing (DM) is one form of marketing which gives you the straight-forward
way to measure the return on investment (ROI) on your marketing campaigns. And
you know measuring the ROI is one of the key indicators to understand whether
your business is going in the right direction or not. You easily can figure out
the response rate to a well-planned and well-executed direct marketing campaign.
Before planning and executing a direct marketing campaign, you might ask the
following questions:
- What is direct marketing?
- What are the ways of DM?
- How to measure the ROI?
- What are the factors to consider while implementing it?
- What are the benefits of DM?
Sunday, January 20, 2013
Internal Marketing: The Way of Delivering Better Service
Internal marketing
is the process of motivating and empowering the employees of a company to work as
a team for the overall wellbeing of the customers and thereby the company
itself. This is actually the core to success of a company. A harmonized effort
within the company is an utmost necessity to provide customers with services at
a desired level. If we don’t deliver the service we promise in our marketing
campaign, we will fail for sure. And we only can keep that promise when all of
our employees at all levels realize what actually we are going to deliver.
Monday, January 14, 2013
Interactive Marketing to Build Customer Database and to Retain Loyal Customers
Customers are becoming more
and more powerful with the advances of technology. They have the access to
interact with the companies in the decision making process, especially when it
relates to the marketing campaign and to designing the product features. And
that is why; marketing trend is also shifting from the transaction-based old model
to the new conversation-based model, which we refer to as the interactive
marketing. Interactive marketing is the
way of collecting the valued information from the customers through one to one
conversation and then including their thoughts in the marketing campaign.
Thursday, January 10, 2013
The Need for a Unique Selling Proposition and How to Create It
The unique selling
proposition, generally known as USP, is a unique proposition to the clients, which
differentiates the businesses from their competitors. It actually convinces the
prospects to switch the brands. This term was first proposed by Rosser Reeves of Ted Bates and Co. when he had been
working as the vice-president
and copy chief for six years. According to the legendary marketing specialist Rosser Reeves, the
characteristics of a good selling proposition are:
- It must make a commitment to the clients; “Buy this product, and you will get this specific benefit”.
- It must be unique, i.e. the competitors either do not or cannot offer in the market.
- It must grab the attention of the prospects, possibly in huge number.
Today
I will be discussing why it is mandatory to have a unique selling proposition
and how you should create and use it in your marketing campaign.
Saturday, January 5, 2013
Creating and Promoting the Value Proposition for Your Small Business
Creating the value proposition by
the small businesses to convey the message of what they are going to deliver to
their customers is a crucial task in the total marketing campaign. Customers
seek for the value in exchange for their money. As product marketers can
visualize their offers, it is relatively easier for them to create the value
proposition for their offers. On the other hand, for service marketers, it is
not easy to say what the value the customers are getting from them is. Customers
can see what Nokia handset is, but can’t see what they receive from Telenor. Whether
you are a product marketer or service marketer, a clear, concise and distinct articulation
of the value proposition is a must.
Furthermore, a well-articulated
value proposition can provide the small businesses a number of great benefits
in their online marketing efforts. For example, they can select the exact
keywords or keyword phrases they should concentrate on.
Wednesday, December 26, 2012
Customer Relationship Management (CRM) with Blogging: How Is It Possible?
Customer Relationship Management
(CRM) and Blogging: can we maintain CRM with the help of blogging? In this
article, we will look for the answer to the aforesaid question. In doing so, we
will have to answer three questions first. The questions are:
- What is Customer Relationship Management or CRM?
- What is blogging? and
- How can we correlate these two terms?
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Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of...
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The unique selling proposition, generally known as USP, is a unique proposition to the clients, which differentiates the businesses from ...
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Building an online brand identity can boost your business up by manifold ways. What we know about a brand is it’s a name, term, sign, symb...