Building
an online
brand identity can boost your
business up by manifold ways. What we know about a brand is it’s a name, term,
sign, symbol or a combination of these that distinguishes the offers of one
seller from those of others. Establishing a brand identity is not an easy task
to do. You cannot achieve it within a shorter span of time. It requires consistent
and continual endeavor. There are a number of pointers that help establish a
brand identity. When you try to build an online brand identity, those key pointers remain the keys to
success. Let’s have a look at what are the key pointers:
Target Market Selection:
The first pointer in building an online brand identity is the target
market selection. The scholars of the marketing field also define it as niche
selection. Without knowing the target market, how is it possible to develop a
marketing plan? So first select the target market to whom you are going to
offer your products or services.
Focal Point
Determination:
Try to find out the areas or points
that differentiate your offers from that of your competitors. Those points can
be of your offers’ uniqueness, reliability, durability, price, or the overall
quality of your offers. You cannot concentrate on every area you have
identified. It is practically impossible. Only focus on those areas that best
suited to your niche and at the same time serve your purposes.
Brand symbolization:
Now you have selected those areas
you are expecting to concentrate. On the basis of your selected focal points,
select a name, term, sign or symbol that visualizes your image. Scholars define
it as ‘Logo’. Try to develop a logo that best describes your business; defines
your uniqueness; identifies your offers easily. You should take special care in
symbolizing your brand because; a wrong decision can ruin the entire process. Anything
negative in the eye of your target market can destroy your brand. So symbolize
carefully.
Publicizing Your
Brand:
Once you have taken the aforesaid
three steps, your duty is to publicize your brand image. This is the point
where the traditional brand identity and the online brand identity differ from each other. In building
traditional brand identity, people go with television commercial, print media, seminar,
symposium, and such other ways. On the other hand, while establishing an online brand identity, online community
is the target place to consider. You can go with other ways; there is no harm
with them. Try to get the
benefits of social media marketing, article
marketing, press release submission, search engine optimization and
so on.
Consistent and
Continual Efforts:
As you know only consistent and
continual efforts will help you achieve your goal, try to maintain consistency.
You can build a website, or blog. Regularly post quality
content there. Establish your brand as a reliable one; earn
reputation; keep promises you make. Stay in touch with your audiences and interact
with your valued clients. Even if, they are not your customers, try to answer
their queries; they might become your clients in the course of time.
Once
you succeed in establishing your online brand identity, it’s time to enjoy. Just
imagine the brand value of Google, Yahoo, Bing, EzineArticle, Twitter,
Facebook, and such other renowned names in the Internet world. Keeping the reputation
is as difficult as obtaining it. So take care of your online brand.
What a great blog - as an author I try to impress these things on other authors because publishers won't do the marketing for you. And with so many authors writing in more than one genre, it's important to have a brand that represents all their writing.
ReplyDeleteOh Renee! It's my pleasure to have a comment from people like you.
DeleteThank you for sharing. A brand identity has many parts: name, logo, color, symbology, type, tagline, style, and structure, to name a few. When the parts are designed to work as one harmonious whole, a personality is created, meaning emerges and a powerful brand is born.
ReplyDeletebrand identity Boston
Very good post. I have to agree with all your points, however, the last point is key. Being consistent with efforts will ultimately help drive your brand to new heights. Its important, but difficult. It's where most people fail. But those who don't usually see benefits.
ReplyDeleteThank you so much for sharing such an important information. Brand Identity is the outward manifestation of the essence of the corporate brand, product brand or a service brand. Identity development should begin with defining the fundamentals
ReplyDeleteGood information, thank you very much
ReplyDeleteNice information about building an online brand identity and the different approaches used for it. Also good for a Brand identity agency thus involved in trying to maintain their corporate, product and service brands.
ReplyDeleteAwesome blog post. Thanks for sharing this details.
ReplyDeleteGood evening,
ReplyDeleteI would also like to add that a Brand Identity is of the Consumers one, it’s what distinguishes you from others. What you do, wear, what you speak is what defines you! For that reaching the right target audience is the core of brand identity in which will build customer relationship & loyalty.
So by that will result in easier promotion phase production now that the identity is established. Along with the logo, business card, letter head & envelop they should all follow a signature technique meaning of same criteria.
Sincerely Ivey Louis
http://www.smarttouch.me
Great Post..Brand building is any activity which influences the customer of your product in a positive manner... a brand is not about a slogan, advertising or marketing campaign only - it is about trust and credibility. We all need good Brand Marketing Company
ReplyDeleteNice Post.
ReplyDeleteWhile brands are far more than logos. brand identities are an expression and reflection of an organization’s culture, character, personality,and its products and services.
Thanks for sharing such a nice information.