Customer Relationship Management
(CRM) and Blogging: can we maintain CRM with the help of blogging? In this
article, we will look for the answer to the aforesaid question. In doing so, we
will have to answer three questions first. The questions are:
As a marketer, it is always a tough job to build the online brand reputation for your offers.
It takes a considerable amount of time, endeavor, money and intellects to build
a strong brand. We know from our personal life that building a good relation
might take years, but one single misbehavior or mistake can destroy the
relationship within seconds. This can happen to a strong brand too. In the
past, it was relatively difficult for a single customer to impair the brand of
a reputed company. Now a days, this is an easy job to do. Using the internet,
one dissatisfied customer can spread out the bad news and thereby can damage
the reputation of an online brand. So
a brand whether it is well-established or not, is at stake these days.
Not that your online brand
is at stake only by the activities of a dissatisfied client. Your competitors
can also take such actions, which can defame your goodwill. They can do it either
intentionally or unintentionally.
As an owner
of a website, this is an utmost important task to know the ins and outs of the brand equity of the brand you are going
to establish for your site. This is a proven notion that a strong brand always
encourages the customers to revisit the site and thereby generates more and
more leads. The equity of a brand is not just the logos and colors on your
site; it is the core to the branding message. Now let’s see what brand equity is and what its
implications are:
Building
an online
brand identity can boost your
business up by manifold ways. What we know about a brand is it’s a name, term,
sign, symbol or a combination of these that distinguishes the offers of one
seller from those of others. Establishing a brand identity is not an easy task
to do. You cannot achieve it within a shorter span of time. It requires consistent
and continual endeavor. There are a number of pointers that help establish a
brand identity. When you try to build an online brand identity, those key pointers remain the keys to
success. Let’s have a look at what are the key pointers:
