Direct Marketing: The Top Factors to Know before Implementing It

Direct marketing (DM) is one form of marketing which gives you the straight-forward way to measure the return on investment (ROI) on your marketing campaigns. And you know measuring the ROI is one of the key indicators to understand whether your business is going in the right direction or not. You easily can figure out the response rate to a well-planned and well-executed direct marketing campaign. Before planning and executing a direct marketing campaign, you might ask the following questions:

1. What is direct marketing?
2. What are the ways of DM?
3. How to measure the ROI?
4. What are the factors to consider while implementing it?
5. What are the benefits of DM?

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Internal Marketing: The Way of Delivering Better Service

Internal marketing is the process of motivating and empowering the employees of a company to work as a team for the overall wellbeing of the customers and thereby the company itself. This is actually the core to success of a company. A harmonized effort within the company is an utmost necessity to provide customers with services at a desired level. If we don’t deliver the service we promise in our marketing campaign, we will fail for sure. And we only can keep that promise when all of our employees at all levels realize what actually we are going to deliver.

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Interactive Marketing to Build Customer Database and to Retain Loyal Customers

Customers are becoming more and more powerful with the advances of technology. They have the access to interact with the companies in the decision making process, especially when it relates to the marketing campaign and to designing the product features. And that is why; marketing trend is also shifting from the transaction-based old model to the new conversation-based model, which we refer to as the interactive marketing. Interactive marketing is the way of collecting the valued information from the customers through one to one conversation and then including their thoughts in the marketing campaign. 

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The Need for a Unique Selling Proposition and How to Create It

The unique selling proposition, generally known as USP, is a unique proposition to the clients, which differentiates the businesses from their competitors. It actually convinces the prospects to switch the brands. This term was first proposed by Rosser Reeves of Ted Bates and Co. when he had been working as the vice-president and copy chief for six years. According to the legendary marketing specialist Rosser Reeves, the characteristics of a good selling proposition are:

1. It must make a commitment to the clients; “Buy this product, and you will get this specific benefit”.
2. It must be unique, i.e. the competitors either do not or cannot offer in the market.
3. It must grab the attention of the prospects, possibly in huge number. 

Today I will be discussing why it is mandatory to have a unique selling proposition and how you should create and use it in your marketing campaign.

Creating and Promoting the Value Proposition for Your Small Business

Creating the value proposition by the small businesses to convey the message of what they are going to deliver to their customers is a crucial task in the total marketing campaign. Customers seek for the value in exchange for their money. As product marketers can visualize their offers, it is relatively easier for them to create the value proposition for their offers. On the other hand, for service marketers, it is not easy to say what the value the customers are getting from them is. Customers can see what Nokia handset is, but can’t see what they receive from Telenor. Whether you are a product marketer or service marketer, a clear, concise and distinct articulation of the value proposition is a must.  

Furthermore, a well-articulated value proposition can provide the small businesses a number of great benefits in their online marketing efforts. For example, they can select the exact keywords or keyword phrases they should concentrate on.