Interactive Marketing to Build Customer Database and to Retain Loyal Customers

Customers are becoming more and more powerful with the advances of technology. They have the access to interact with the companies in the decision making process, especially when it relates to the marketing campaign and to designing the product features. And that is why; marketing trend is also shifting from the transaction-based old model to the new conversation-based model, which we refer to as the interactive marketing. Interactive marketing is the way of collecting the valued information from the customers through one to one conversation and then including their thoughts in the marketing campaign. 

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The Need for a Unique Selling Proposition and How to Create It

The unique selling proposition, generally known as USP, is a unique proposition to the clients, which differentiates the businesses from their competitors. It actually convinces the prospects to switch the brands. This term was first proposed by Rosser Reeves of Ted Bates and Co. when he had been working as the vice-president and copy chief for six years. According to the legendary marketing specialist Rosser Reeves, the characteristics of a good selling proposition are:

1. It must make a commitment to the clients; “Buy this product, and you will get this specific benefit”.
2. It must be unique, i.e. the competitors either do not or cannot offer in the market.
3. It must grab the attention of the prospects, possibly in huge number. 

Today I will be discussing why it is mandatory to have a unique selling proposition and how you should create and use it in your marketing campaign.

Creating and Promoting the Value Proposition for Your Small Business

Creating the value proposition by the small businesses to convey the message of what they are going to deliver to their customers is a crucial task in the total marketing campaign. Customers seek for the value in exchange for their money. As product marketers can visualize their offers, it is relatively easier for them to create the value proposition for their offers. On the other hand, for service marketers, it is not easy to say what the value the customers are getting from them is. Customers can see what Nokia handset is, but can’t see what they receive from Telenor. Whether you are a product marketer or service marketer, a clear, concise and distinct articulation of the value proposition is a must.  

Furthermore, a well-articulated value proposition can provide the small businesses a number of great benefits in their online marketing efforts. For example, they can select the exact keywords or keyword phrases they should concentrate on.  

Customer Relationship Management (CRM) with Blogging: How Is It Possible?

Customer Relationship Management (CRM) and Blogging: can we maintain CRM with the help of blogging? In this article, we will look for the answer to the aforesaid question. In doing so, we will have to answer three questions first. The questions are: 

1. What is Customer Relationship Management or CRM?
2. What is blogging? and
3. How can we correlate these two terms?  

Online Brand Reputation and How to Protect It

As a marketer, it is always a tough job to build the online brand reputation for your offers. It takes a considerable amount of time, endeavor, money and intellects to build a strong brand. We know from our personal life that building a good relation might take years, but one single misbehavior or mistake can destroy the relationship within seconds. This can happen to a strong brand too. In the past, it was relatively difficult for a single customer to impair the brand of a reputed company. Now a days, this is an easy job to do. Using the internet, one dissatisfied customer can spread out the bad news and thereby can damage the reputation of an online brand. So a brand whether it is well-established or not, is at stake these days.

Not that your online brand is at stake only by the activities of a dissatisfied client. Your competitors can also take such actions, which can defame your goodwill. They can do it either intentionally or unintentionally.

Online Brand Equity and How to Improve It

As an owner of a website, this is an utmost important task to know the ins and outs of the brand equity of the brand you are going to establish for your site. This is a proven notion that a strong brand always encourages the customers to revisit the site and thereby generates more and more leads. The equity of a brand is not just the logos and colors on your site; it is the core to the branding message. Now let’s see what brand equity is and what its implications are:

Steps in Building an Online Brand Identity

Building an online brand identity can boost your business up by manifold ways. What we know about a brand is it’s a name, term, sign, symbol or a combination of these that distinguishes the offers of one seller from those of others. Establishing a brand identity is not an easy task to do. You cannot achieve it within a shorter span of time. It requires consistent and continual endeavor. There are a number of pointers that help establish a brand identity. When you try to build an online brand identity, those key pointers remain the keys to success. Let’s have a look at what are the key pointers: