Monday, October 22, 2012

Social Media Marketing Myths Revealed: Part One


Social networks have become a craze to the young people. They have over 100 billion of active members from every country of the world. Most of the users use those networking sites for personal interactions only with their followers, friends, families, connections, and acquaintances. At the same time, the businesses also use those sites for promoting their goods or services to their target audiences. While using those sites for the business interests, they try to measure the return on their investment. At the same time, they also develop some myths about the social media marketing. In my article, I have addressed the first seven social media marketing myths

The Potential Customers: The First Myth
My potential customers are absent in the social networks; I don’t find them in those sites. Believe it or not, that is the notion some people believe. Thereby, this notion has become the first myth. Isn’t it an absurd? Social media networks like Facebook, LinkedIn, Twitter, You Tube, Google+, and Pinterest have almost billions of active users. Some of them are surely your potential customers. Would you ignore them? 

Must Have a Profile on Each Network: The Second Myth
Facebook, LinkedIn, Twitter, Google+, You Tube, Pinterest, Tumblir, and many other social networking sites are operating successfully; many more to come. As a businessman, you are thinking about creating a profile on every site. This is the second myth. You are a business person, right? You should analyze your investment on the basis of ROI or return on investment. Conduct a research before opening a profile on each network. If you find positive result, you can join; otherwise not. 

Underestimating the Google+: The Third Myth
Underestimating the Google+ is the third myth. In terms of popularity, it might not be comparable to Facebook, Twitter, and LinkedIn. Popularity is not everything. You should also consider the point of SEO. Google+ has a great SEO value.  While posting something on Google+, it automatically indexes them in SERPs. It also shows your Google Profile along with the post, which surely increases the click-through rate. 

Concentrate Only to Target Customers: The Fourth Myth
Businesses only pay close attention to those audiences who are the potential customers. By this way, they ignore some significant benefits they might get from their huge friends, connections and followers. If your profile has thousands of friends and followers, you might get acquaintance with them; your contents might get some search engine optimization advantages. If your fans occupy the power to influence their circles, you can generate some leads too. Would you forget those benefits? 

Immediate Interaction: The Fifth Myth
I agree with that notion. Yes, immediate interaction or response may yield some positive outcome. It may make the followers, friends, connections, and circles somewhat happier. It is better but not obvious. Responding within an acceptable period is very good. Your friends, followers, circles, and connections know that you might have other businesses to manage. Responding to the query of your customer should always be immediate, especially when he or she faces a problem in using the goods or services. 

Nothing but Conversation is okay: The Sixth Myth
This is the sixth myth people hold on to. Conversation is not enough. You must have to do a little bit more than the conversation to make your fans happier. Conversation is only a part of engaging your fans in your topic; it is not everything. Always share valuable contents that are interesting to them. Quality content stimulates them to take part in your topic. By this way, you can generate some leads too. 

Avoidance of Personal Information: The Seventh Myth
I also agree with the notion. You should not share anything personal to your audiences. Exceptions are also acceptable in some cases. If you can build up great rapport with your audiences, you might share your personal information with them. 

These are the first seven myths regarding the social media marketing. Next time I will address some other myths about social media marketing. Until then bye!

1 comment:

  1. I like your thoughts about "Nothing but Conversation is okay." Now with the big increase in social media, just talking back and forth does not provide value. We're all trying to consume a large amount of data at once and we need valuable content. Content that is thought-provoking and helps someone increase their knowledge.

    -Chris Salazar

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